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Customer Profile: Circuit City
Key Web Properties
- Circuit City
Overview
Circuit City is a Fortune 500 retailer and one of the leading providers of consumer electronics, with over $1 billion in online sales per year to complement its traditional retail sales.
Deployment Details
Circuit City chose Pluck to power social media features on their new “CityCenter” community pages, as part of a wider company-wide initiative to increase customer loyalty by engaging consumers through social media.
In 2007, Circuit City deployed Pluck-powered SiteLife features including forums, personas, and recommendations, giving users a channel to discuss product features, technology trends, movies, and more. By integrating these social features into the site and allowing customers to engage and educate each other, Circuit City can build strong relationships with high-value, high-conversion customers. This results in a measurable ROI for the e-commerce leader.
See it in Action
Learn More
To learn how Pluck social media products can increase your site traffic, revenue and customer loyalty, request a sales consultation now.
