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Customer Profile: Discovery Communications
Overview
Discovery Communications is a leading provider of outdoor, lifestyle, and nature-related entertainment content through networks such as Discovery Channel, TLC, Animal Planet, and Discovery Health. With their recent online initiatives, Discovery has emerged as a thought leader in leveraging cable network engagement to an online format.
Key Web Properties
- Planet Green
Deployment Details
As a Pluck lighthouse customer deploying BlogBurst in 2006, Discovery was familiar with how social media can spur engagement on its properties. In 2008, Discovery selected Pluck to power social media tools and services on the new "Planet Green" initiative – an all-new brand that follows on Discovery’s 2007 acquisition of the highly popular Treehugger blog. As the name suggests, Planet Green is all about "green living" and provides a wealth of multimedia content around sustainable lifestyles. Discovery is initially leveraging SiteLife Reactions, Forums, Personas, and Blogs to provide a range of participation options for its loyal users and viewers.
See it in Action
- Reactions on Planet Green
- Personas on Planet Green
- BlogBurst on Discovery's MythBusters program site
News
Learn More
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