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Customer Profile: Reader's Digest
Overview
Reaching nearly 40 million readers monthly in the United States and twice that worldwide, Reader's Digest is the largest-selling magazine in the world; appearing in 50 editions, 21 languages and sold in more than 60 countries.
Deployment Details
Reader's Digest selected Pluck in 2007 to power their "Laughs" photo gallery. Deployed in just six days, SiteLife enables users to submit their favorite photos -- dogs in costumes, newborns, vacation highlights, and funny faces -- and the occasional cartoon for the rest of the Reader's Digest community to rate.
By enabling user generated content, Reader's Digest is fostering a relationship with their users to create a community while promoting repeat visitors.
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