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Customer Profile: Reuters

Overview

Reuters is the world's largest international news and financial information source, reaching over 1 billion people a day. Reuters began as a Pluck customer in 2006; Based on successful experience with Pluck, in Q4 2006 Reuters placed a $7M private equity investment in the company and committed Reuters Media President Chris Ahearn to Pluck's Board of Directors.

Deployment Details

Reuters has licensed the entire suite of Pluck products. Having first deployed BlogBurst to augment content in areas like Health and Entertainment, Reuters now enjoys a significant traffic boost via BlogBurst, attributable to 2-4%+ BlogBurst widget click-thru rates. SiteLife is also used by Reuters for services like story comments and recommendations.

See it in Action

• BlogBurst Health Content on Reuters.com
• BlogBurst Entertainment Content on Reuters.com

News

• Press Release: Reuters to Provide Blog Content From The World's Largest Blog Syndication Network to Thousands of News Outlets Worldwide
• PaidContent: Reuters Funds Pluck
• MediaPost: Reuters Invests in Blog Syndication Firm

Learn More

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