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Customer Profile: Travel Industry Association

Key Web Properties

Overview

The Travel Industry Association is a non-profit trade organization based in Washington, D.C. that supports and represents the interests of the U.S. travel industry.

Deployment Details

The Travel Industry Association selected Pluck to power social media elements on its "Discover America" properties – a key set of destinations for promotion and planning around U.S. travel. By deploying SiteLife Reactions, Personas, Galleries, and advanced discovery widgets, the TIA allows travelers to discover and explore America's travel destinations during all stages of the trip-planning process – a naturally conversational activity. The TIA is teaming with Pluck to launch multiple foreign language versions of the site targeting travelers from Mexico, Germany, and Japan.

See it in Action

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To learn how Pluck social media products can increase your site traffic, revenue and customer loyalty, request a sales consultation now.