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Pluck Powers Social Media for Film.com and RollingStone.com

Leading Entertainment Sites Rollout Pluck SiteLife Social Media Platform to Combined Audience of More Than 10 Million Users

AUSTIN, Texas — May 15, 2008 — Pluck® Corporation announced today that it is now powering social media capabilities across leading Web entertainment properties Film.com® and RollingStone.com®. Attracting combined monthly audiences of more than 10 million, Film.com and RollingStone.com will use the integrated Pluck platform to further accelerate the use of social media tools by their readers.

"Our primary focus is delivering the very best in high quality social entertainment and editorial content to millions of viewers online," said Elizabeth Coppinger, vice president of video services for RealNetworks®. "The integration of the Pluck social media tools throughout RollingStone.com and Film.com expands how people engage with our content, our brand and one another."

Film.com and RollingStone.com draw savvy audiences that are accustomed to using social networks and technology across web and mobile channels. RollingStone.com is already utilizing Pluck SiteLife to power the site's recently re-launched forums, giving the opinionated RollingStone.com audience a place to rant and rave about music, movies, and politics. Pluck SiteLife also powers the comments and recommendations on Film.com, enabling real-time conversation on movies, television, and pop culture as well as discovery modules highlighting the most popular and most commented stories for new visitors to Film.com.

"Film.com and RollingStone.com are two of the most popular entertainment sites on the web, providing multi-media experiences to millions of film and music enthusiasts," said Dave Panos, CEO of Pluck. "We're excited to be working with them as they deliver new socially-oriented experiences to a variety of audiences."

Pluck SiteLife is the industry's leading social media platform for recommendations, reviews, ratings, comments, blogs, photos, videos and a plethora of other specialized forms of participation. Pluck SiteLife powers more than 1 billion social media interactions every month, and is in use by many of the world's leading publishers, brands and retailers including USA TODAY, Scotts, Circuit City, Conde Nast and The Washington Post.

About Pluck Corporation
Pluck Corporation social media solutions empower leading media companies, brand marketers, and retailers to integrate open content, community and social networking into their web properties driving audience traffic and revenue. Clients include CBC, Circuit City, Discovery Communications, The Economist, FOX News, Gannett, Scotts, and The Washington Post. Awards include a Red Herring 100 and AlwaysOn Media 100. Pluck is based in Austin, Texas and operates as a wholly owned subsidiary of Demand Media. More information on Pluck offerings can be found at www.pluck.com.

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Pluck is a registered trademark and BlogBurst and SiteLife are trademarks of Pluck Corp. RealNetworks and Film.com are registered trademarks of RealNetworks, Inc. RollingStone is the registered trademark of RollingStone LLC. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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