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Dallas Cowboys Score with Social Media from Pluck

Players, Coaches and Fans Win with New Interactive Capabilities from Pluck SiteLife

AUSTIN, Texas — June 19, 2008 — Pluck® Corporation, the industry leading provider of social media capabilities to publishers, brands and retailers, today announced that the Dallas Cowboys Football Club, one of the nation's most popular NFL teams, has selected Pluck SiteLife to infuse social media across its dozens of digital properties, including DallasCowboys.com, DallasCowboysCheerleaders.com, and CowboysFan4Life.com. The Cowboys will use Pluck SiteLife as part of their overall vision for elevating user engagement, increasing traffic across its network and building compelling new online experiences.

"Dallas Cowboys fans are interested in engaging with our players, staff and each other online more than ever before," said Derek Eagleton, internet director for the Dallas Cowboys. "The Pluck SiteLife platform gives us virtually limitless ways to integrate meaningful interaction and social networking capabilities directly into our online properties so we can fulfill the need for fan engagement online."

Pluck SiteLife enables online properties to engage site visitors with a complete range of social media capabilities including user comments, ratings, recommendations, reviews, photo and video sharing, forums, blogs and integrated social networking profiles called Personas. SiteLife includes easy-to-deploy widgets and a robust set of platform-level APIs that together allow customers to easily tailor social media experiences to the needs of their distinct audiences. While simple to deploy and configure, the SiteLife platform is built to integrate with and serve the needs of the most demanding online destinations and is already live on more than 200 top brand, media and retail sites, including Circuit City, Condé Nast, Rolling Stone and USA TODAY, serving nearly 2 billion interactions each month.

"As one of the country's most revered sports brands, the Dallas Cowboys are taking an important step in bringing social media to both fans and players," said Dave Panos, president of Pluck. "In doing so, the Cowboys are bringing online visitors the same highly interactive experiences they are accustomed to at the game and around the television."

About the Dallas Cowboys:
Headquartered in Irving, Texas, the Dallas Cowboys Football Club has won five Super Bowls, eight NFC crowns and 20 Division titles in 48 years of existence. The club has reached the playoffs 29 times in those 48 years and captured an NFL record 32 postseason wins. Entering his 20th season as the club's Owner and General Manager Jerry Jones has helped direct the team to Super Bowl victories following the 1992, 1993 and 1995 seasons. In doing so, Jones became the first owner in NFL history to guide his team to three league championships in his first seven years of ownership. In 1995, Dallas also became the first team in NFL history to win three Super Bowls in four seasons, while tying the NFL record for most Super Bowl victories by an organization with five. For more information about the company, visit the Dallas Cowboys at http://www.dallascowboys.com.

About Pluck Corporation
Pluck Corporation social media solutions empower leading media companies, brand marketers, and retailers to integrate open content, community and social networking into their web properties driving audience traffic and revenue. Customers include CBC, Circuit City, Discovery Communications, The Economist, FOX News, Gannett, Scotts, and The Washington Post. With awards including a Red Herring 100 and AlwaysOn Media 100, Pluck is based in Austin, Texas and operates as a wholly owned subsidiary of Demand Media, which was founded by former MySpace Chairman Richard Rosenblatt and funded with $355 million in private equity. More information on Pluck offerings can be found at www.pluck.com.

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Pluck is a registered trademark and BlogBurst and SiteLife are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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