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iCrossing Teams with Pluck on Social Media Marketing

iCrossing's Services and Combined Social Media Technologies to Help Brands Deliver More Connected Experiences

AUSTIN, Texas — June 26, 2008 — Pluck Corporation, the industry leading provider of social media capabilities to publishers, brands and retailers, and iCrossing, a global digital marketing company, today announced that the two companies have teamed to offer an array of social media-driven digital marketing and search capabilities.

iCrossing, a top digital marketing company with a client base that includes more than 40 Fortune 500 companies, chose to work with Pluck based on the Pluck SiteLife social media platform's proven performance in powering interactions on some of the world's largest and highest-volume digital media properties. Pluck SiteLife capabilities include tools for user comments, ratings, recommendations, reviews, photo and video sharing, forums, blogs and integrated social networking user personas.

"Today consumers are creating and shaping their own social spaces, and brands must increasingly learn how to live within those networks," said Adam Lavelle, chief strategy officer, iCrossing. "The right strategies and tools are necessary to become truly connected and involved in those networks. Pluck's social media platform is a powerful addition to our social media offering and will help our clients achieve that goal."

Recognized as an industry leader in SEO, SEM and search strategy, iCrossing's comprehensive digital marketing offerings include Web analytics and social media analyses that provide a deeper understanding of what drives user attention, engagement and influence around a brand online. Powering nearly 2 billion monthly social media interactions, Pluck and its market-leading SiteLife platform offer comprehensive social networking technology and services that are broadly deployed on more than 200 leading digital destinations, including USAToday.com, Circuitcity.com, Scotts.com, WashingtonPost.com and Discovery.com.

"iCrossing creates next-generation digital marketing strategies for some of the world's best-known brands," said Dave Panos, CEO of Pluck. "We look forward to fulfilling their need for world-class social media technology as they seek to expand and enrich the digital presence of their customers and improve the online experience for consumers."

About iCrossing
iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services – including paid and natural search marketing, Web development, social media, research and analytics – to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 620 employees in 15 offices in the U.S. and Europe.

About Pluck Corporation
Pluck Corporation social media solutions empower leading media companies, brands, and retailers to integrate open content, community and social networking into their web properties to drive audience traffic and revenue. Pluck customers include more than 200 premium properties from market leaders like USA Today, Circuit City, Discovery, Condé Nast, Real Networks, Scotts and The Guardian. Pluck is based in Austin, Texas and operates as a wholly owned subsidiary of Demand Media, which was founded by former MySpace Chairman Richard Rosenblatt and funded with $355 million in private equity. More information on Pluck offerings can be found at www.pluck.com.

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Pluck is a registered trademark and BlogBurst and SiteLife are trademarks of Pluck Corp. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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