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Swift Communications Deploys Pluck to Power Online Communities

Social Media Technology Provides Blogs, Comments and Reviews for Regional News Leader

AUSTIN, Texas — August 13, 2008 — Pluck® Corporation, the industry leading provider of social media capabilities to publishers, brands and retailers, today announced that Swift Communications is using Pluck's technology platform to power new social media capabilities across Swift's portfolio of digital properties. Swift Communications publishes more than 30 regional news and information sites in the northwest U.S., including the The Union (California), Vail Daily (Colorado) and The Greeley Tribune (Colorado).

"Our company motto is great people connecting communities – and Pluck social media technology helps us take that promise to a new level on the web," said Robert Brown, COO of Swift Communications. "Working with Pluck, we gain the advantages of multi-site management capabilities while providing our loyal readers with new ways to interact with news and readers like them online, which are essential to our business of serving local communities."

Founded in 1975, Swift Communications has grown to be one of the largest regional publishers – servicing readers in Oregon, Colorado, Nevada, Nebraska, South Dakota and Northern California. In just over 90 days, Swift integrated Pluck's social media platform across more than 25 of its digital properties to give readers more access and input into the issues and topics that matter most in their communities. Pluck social media technology provides site visitors a complete range of social media capabilities, including user comments, ratings, reviews, photo and video-sharing, blogs and social networking profiles called Personas. Pluck provides the Swift Communications digital team with a scalable platform and cross-site management capabilities, making it simple for the publisher to offer readers a comprehensive social media experience without additional resources.

"Regional publishers that serve local communities stand to reap extraordinary benefits from social media technologies," said Dave Panos, CEO of Pluck and executive vice president of Demand Media. "Working with Swift Communications, we provide readers with new ways to connect with comprehensive information and perspectives on local topics of interest."

Powering more than 2.5 billion monthly interactions, Pluck's technology platform offers comprehensive social media capabilities broadly deployed on more than 250 leading digital destinations, including USA Today, Circuit City, The Dallas Cowboys, Scotts, The Washington Post and Discovery.

About Swift Communications
Swift Communications Inc., – Great People Connecting Communities – is a privately held company headquartered in Reno, NV. Swift Communications Inc is a family-owned media and communications company with locations in great communities throughout the Western United States including Nevada, California, Colorado, Oregon, South Dakota and Nebraska.

About Pluck Corporation
Pluck Corporation, a Demand Media company, provides social media solutions that empower leading media companies, brands, and retailers to integrate open content, community and social networking into their web properties to drive audience traffic and revenue. Pluck customers include more than 250 premium properties from market leaders like USA Today, Circuit City, Discovery, Condé Nast, Real Networks, Scotts and The Guardian. Pluck is based in Austin, Texas. More information on Pluck offerings can be found at www.pluck.com.

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