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Pluck Propels Imaginova's Community with New Social Media Platform

LiveScience.com, Space.com and Aviation.com Create Conversations Among the Intellectually Curious with Pluck SiteLife

New York, NY, — March 31, 2008 — Pluck® Corporation, the industry leading provider of social media capabilities to publishers, brands and retailers, and Imaginova Corp., a leading digital media and commerce company, today announced that that they have partnered to integrate more robust social media capabilities across the Imaginova Network of media properties. Using Pluck SiteLife, Imaginova launched a new suite of community tools on LiveScience.com, Space.com and Aviation.com that will allow avid visitors to engage directly with the editorial staff, renowned experts and fellow enthusiasts.

The Imaginova Network of sites delivers award-winning original content to over seven million unique visitors each month and reaches millions more via syndication partnerships with leading portals such as Yahoo!, MSNBC, Fox News and AOL. The SiteLife platform includes community tools that allow readers to comment on and recommend original content such as breaking news and feature articles, videos and images. The new tools also facilitate lively discussions in topical forums and allow users to create persona pages.

"Because of the passionate interests of our intellectually curious audience, social media and community interaction are at the heart of Imaginova's digital media strategy," says Dan Stone, President and CEO of Imaginova Corp. "As we continue to expand our offerings, the Pluck reader participation and social networking tools will power stimulating conversations and enable our already devoted audience to become engaged in our dynamic communities."

Pluck provides top digital destinations, such as Imaginova, with an integrated social media platform that helps drive audience interaction and solicit participation with editorial content as well as other users. The platform powers more than 1 billion social media interactions every month.

"Imaginova's engaging, original content naturally elicits reactions from its audiences and our technology enables them to become an integral part of the site experience," says Dave Panos, CEO of Pluck. "By implementing SiteLife, Imaginova has provided millions of readers the tools they need to create, comment and contribute to the topical discussions on its sites."

Over the coming year, Pluck and Imaginova will work together to implement additional social media features to the network, including Imaginova's eCommerce sites. The new features will include reader blogs and an upgraded version of the current Amazing Images section where community members can upload their own photos.

About Pluck Corporation
Pluck Corporation social media solutions empower leading media companies, brand marketers, and retailers to integrate open content, community and social networking into their web properties driving audience traffic and revenue. Clients include CBC, Circuit City, Discovery Communications, The Economist, FOX News, Gannett, Scotts, and The Washington Post. Awards include a Red Herring 100 and AlwaysOn Media 100. Pluck is based in Austin, Texas and operates as a wholly owned subsidiary of Demand Media. More information on Pluck offerings can be found at www.pluck.com.

About Imaginova
Imaginova is a leading digital media and commerce company and the preeminent online destination for the Intellectually Curious. The Imaginova Network of media properties, including LiveScience.com, Space.com, Aviation.com, Newsarama.com and Space News (SpaceNews.com), delivers engaging and entertaining editorial and multimedia content to a robust community of curious and well-informed users. Imaginova's original content is syndicated through major online portals and licensed by educational publishers and institutions. Imaginova is also the premier source of innovative consumer and educational products available at OrionTelescopes.com, LiveScienceStore.com, and StarryNightStore.com. Founded in 1999, Imaginova Corp. is privately held and based in New York City, with offices and news bureaus in Virginia, California, Toronto and Paris. For more information, please visit www.Imaginova.com.

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